Hello!
I am Lana.

I’m a UX & Product Designer with a background and formal education in interior architecture, journalism & communication - disciplines that shaped my instinct for asking the right questions and designing with purpose and precision.

My pursuit of creative arts allowed me to develop a natural inclination for UX/UI Design.

Since 2020, I’ve been crafting thoughtful digital experiences through deep user research and close collaboration with multidisciplinary teams to deliver elegant and intuitive solutions.

I have experience across a diverse range of sectors, including e-commerce, construction, gaming, wellness, tourism, and non-profit organizations - delivering both consumer apps, web platforms, and enterprise software.

I split my time between Europe and the USA, allowing me to draw inspiration from diverse perspectives and cultures in my work.

These days, you can find me building the best experiences for multiple companies.

When I'm not working, I enjoy walking my dog or biking around Belgrade, where I currently live.

In directing and executing visionary projects, my goal is to use my creative and energetic method to tackle any future challenges that come my way.

I have an analytical, systematic, and empathic approach to every project with human-centric design at its core. I excel at written and verbal communication in four languages (English, Serbian, Slovenian, and Spanish) but above all, my creative vision is my greatest asset.