I bring ideas to life through research, design, and collaboration!
I uncover user needs and simplify complexity—helping teams make better decisions and deliver intuitive, impactful solutions
Hello again!
Over the course of my career, I’ve taken on a variety of roles - Interior Architect, Journalist, Art Director, Product Designer, UX Researcher - each one adding a new layer to my creative toolkit!
This eclectic path has shaped how I think, design and lead.
I bring ideas to life by collaborating with cross-functional teams, crafting end-to-end experiences, and transforming complexity into clear, impactful solutions. With a pragmatic and collaborative approach to design, I focus on solving problems efficiently while keeping teams aligned and engaged.
My academic foundation taught me to ask the right questions and design with purpose and precision, while my creative arts background sparked my passion for UX/UI design.
Until recently, I split my time between Belgrade, Serbia, and the USA, drawing inspiration from diverse perspectives and cultures. Over the years, I’ve worked across sectors like e-commerce, construction, gaming, tourism, and non-profits—primarily focusing on consumer apps and web platforms
When I’m not designing, you can find me biking around Belgrade or walking my dog.
What I love about Product Design
I’m passionate about understanding people’s needs, designing with clarity, and bringing ideas to life through collaboration and innovation. My work combines creativity, strategy, and technology—empowered by AI—to create solutions that truly serve users and organizations.
1.
Rethinking the Norm
Using research to uncover hidden truths and challenge the status quo, sparking bold ideas through hypothesis-led exploration and creative thinking.
3.
🔍
Breathing Life into Vision
Transforming abstract concepts into tangible,
human-centered experiences — to uncover
insights swiftly and focus on crafting solutions that truly resonate.
🚀
2.
Making the Complex Clear
Bringing clarity to intricate design ideas through collaboration, storytelling, and visualization. Making complexity feel simple,
so teams and users can understand, engage, and act with confidence.
4.
🗣️
Building Decision-Making Momentum
Creating the conditions for teams to make timely, well-grounded choices that align with user needs and business goals. Fostering a culture of clarity and confidence, where design becomes a trusted lens for strategic decision-making.
🛠️
