I shape direction through research, design, and strategic leadership.
I reveal hidden needs, dissolve complexity, and guide teams toward decisions that scale product impact and clarity.
I’m Lana, a UX & Product Designer with a multidisciplinary foundation in Interior Architecture, Journalism, and Communication.
That mix taught me to think critically, ask precise questions, and design with intention.
My career path has evolved through journalism, architecture, art direction, UX research, and product design—shaping a way of working that blends analytical structure with creative depth. Today, as a UX Consultant, I help teams move from ambiguity to clarity by aligning user insight with product strategy and execution.
I partner end-to-end across product, engineering, and leadership teams to drive systems-level design, shape research strategy, and build scalable UX foundations that enable growth.
I’ve worked with teams across the US and Europe in e-commerce, tourism, construction, and non-profit sectors—solving complex problems with a bias for clarity, momentum, and measurable outcomes.
Curiosity drives my process. I continuously refine how I work, recently integrating AI to accelerate exploration and scale design intelligently—not as a replacement for designers, but as a tool that amplifies thinking, insight, and impact.
Beyond work, you’ll find me biking around Belgrade, walking my dog, or getting lost in books and podcasts that challenge how we see and build the world.
What I love about Product Design
I solve complex problems with clarity and strategic intent, bringing structure to ambiguity and alignment across teams. By combining UX strategy with AI-enabled workflows, I design products that scale—anchored in user insight, measurable impact, and execution reality.
My work blends creativity, systems thinking, and technology to deliver solutions that are not just functional, but meaningful to users and valuable to organizations.
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Challenging Assumptions
I use research to validate direction, uncover opportunities, and challenge untested assumptions. I frame the right problems early, reducing risk and enabling teams to explore bold but informed solutions.
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Bringing Ideas to Life
I move ideas from concept to reality—rapidly prototyping, testing, and iterating to drive momentum. I shape solutions that are both usable and feasible, collaborating closely with engineering and product partners.
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Making Complexity Simple
I translate complex systems into clear design frameworks that teams can understand, align on, and scale. I connect strategy to execution through structured thinking, design systems, and strong communication.
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Driving Confident Decisions
Great design enables clarity. I guide teams toward evidence-based decisions by facilitating alignment, defining priorities, and building shared understanding. The result: faster progress and stronger outcomes.
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